Interwoven has announced extensive partner support for the Interwoven Open Analytics Framework. The framework is a key component of Interwoven Segmentation and Analytics, a recently introduced solution that gives marketers a powerful platform to deliver more compelling and relevant online experiences that result in increased conversions, greater competitive differentiation, and more interactive dialogues with customers.

The Interwoven Open Analytics Framework includes pre-built connectivity with Web analytics technologies through a component-based page tagging framework. This framework greatly reduces manual processes required for tracking and analysing customer behavior.

The combined capabilities enable customers to create and deliver targeted content, offers, and experiences – and analyse and act on the results in real-time – in order to differentiate their brands and accelerate customer acquisitions and transactions. This solution also shatters the myth that delivering a content-rich experience is time-consuming and expensive, and ensures marketers can move with the speed they need to drive top-line revenue growth.

Omniture, Unica, and WebTrends are working with Interwoven on a variety of sales, marketing, and product development initiatives designed to provide businesses with solutions that optimise online customer experiences. Including prior announcements, companies representing the majority of the Web analytics market now work with Interwoven.

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